What Is Media?

In general, "media" refers to various forms of communication. For example, television, radio, and the newspaper are different forms of media. The term can also be used as a collective noun for the press or new reporting agencies. In the computer world, "media" is also used as a collective nouns, but refers to different types of data storage options.

I started this blog as an assignment for my Media Literacy Part 2 course as a resource for teachers. I will now also be using it in my Media Specialist to reflect on my learning throughout the course.

Please feel free to comment or share your own ideas!

How to ANALYZE Media

¨  Purpose: People make media messages to inform, entertain, and/or persuade for political, commercial, educational, artistic, moral and/or other purposes.
¨  Values: Media messages communicate explicit and implicit values.
¨  Representation: Media messages are constructed—they are only representations of real or imaginary worlds.
¨  Codes, conventions and characteristics: Each medium has its own set of codes, conventions and characteristics that affect the way messages are transmitted and understood.
¨  Production: People who understand the media are better able to make purposeful media messages.
Once we learn how to analyze media, we are said to be
Media Literate

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